[Fashion] Superdry SS15 Press Day

clothes at superdry press day

Shake off your thoughts about Superdry. Stop envisaging uni students in jumpers with massive logos across them and gap year teens wearing Japanese character emblazoned tees. I’ll admit that I went to the press day with a little bit of trepidation but ultimately with an open mind, and there were some stand-out pieces for me in the SS/15 collection.

There were the expected loud prints and cuts more suited to a Bondi beach surfer than a local London girl freezing her bits off well into June, but within those were some gems. I’m on a constant search for decent white shirts, but a regular cut just doesn’t sit well with me. The buttons always gape so I need something less structured, and the material is always way too stifling for someone that regularly gets a sweat on during her commute. This white blouse though was flowing without being ‘boho’, and I really loved the texture to it, making it stand out from the obvious staple we see from Primark to Prada.

superdry white textured blouse

close up of textured white blouse

I was extremely surprised but the quality of the leather jackets on show too. The pink one  (which looks quite orange in this pic annoyingly) made me feel like I was channeling Grease, and I’m not entirely sure if I would be brave enough to wear it, but on someone confident it would look amazing. I can see it draped over the shoulders of a 50s style dress with some cute flats, or some great jeans and massive sunglasses.

neon pink leather jacket

mens leather jacket superdry

The biggest surprise though is the beauty. I had no idea Superdry even had a beauty range so I was excited to have a nosey around. The colours are a little brighter than I would wear, but the gift sets would make great presents, especially the festival kit which comes in a nifty flask all prepped for mud, tents and dodgy toilets. 

superdry lipstick nail varnish

superdry lip crayons

superdry festival kit

So have I persuaded you? Will you be taking an intrigued peek into Superdry next season?

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